Is your website full of blog posts and pages that just aren’t performing anymore? Don’t delete them — revive them! Removing old content can hurt your SEO and lead to the loss of valuable backlinks. Instead, re-optimizing, updating, and reformatting existing content can significantly boost visibility and user engagement.
Here’s how to get started:
- Update outdated info – Review your content for accuracy. Replace old stats, links, or references with current, reliable data.
- Refresh keywords – Research modern, relevant keywords and naturally integrate them. This helps attract fresh traffic from updated search queries.
- Add value – Expand on your original ideas. New insights, sections, or FAQs can make your post more useful and comprehensive.
- Improve readability – Break up long paragraphs, use subheadings, and add bullet points to make the content scannable and user-friendly.
- Enhance internal linking – Link older posts to your latest content to strengthen site structure and boost SEO.
Refreshing old content is one of the easiest, most effective ways to increase traffic and extend the life of your content marketing efforts.
At Simply Effective Web Design, we help businesses get the most out of their websites. From WordPress setup and content updates to social media integration, we’ve got you covered.
Questions? Call us at 403-257-7047 today.