We’ll design your website, so you can focus on what matters most!
At Simply Effective Web Design we’re dedicated to creating attractive, responsive, user-friendly websites for all-sized businesses that work hard as a marketing tool on any mobile or desktop device. We offer full-service website design, specializing in WordPress installation/customization.
Since 2015, we have used WordPress as our go-to content management system for new websites as WordPress is a website builder that’s simple to set up and easy to customize. Since many clients prefer to update their own websites, WordPress is the perfect system to do just that! It is simple to navigate and simple to update information with minimal instruction. Learn more about WordPress Customization »
Our philosophy is uncluttered, minimalist-styled design
We offer unique, functional, professional websites — websites that educate its visitors, have good functionality, good design impact, are easy to navigate, and easy to understand.
Our Process – Streamlining Design
Simply Effective will guide you through each step of the website design process from planning and development, to design. Together we’ll brainstorm, strategize, and discuss in detail how we’ll create a unique and impactful website tailored specifically to your business, that will leave a lasting impression on your website visitors. Learn more about our WordPress Work Process »
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- deciding who your target market is
- deciding how you want to use your site
- deciding the types of pages you should include
- deciding how you’d like to see the information assembled on the pages
- deciding upon colour (if you have a preference), images & other page embellishing factors
In addition to the website’s speed, its navigation system also plays a crucial role in providing a good user experience. A well-designed navigation system makes it easy for visitors to find what they are looking for quickly. This can be achieved through a clear and concise menu structure, breadcrumbs, and search functionality.
Another important aspect of a website is its content. The content should be relevant, informative, and engaging. Visitors should be able to find the information they need easily and quickly. This means organizing the content in a logical and intuitive manner, using headings and subheadings, and including images and videos to make the content more engaging.
Lastly, the website’s visual appeal is also essential. A well-designed website that is visually appealing can attract and retain visitors’ attention. This can be achieved through the use of color schemes, typography, and images. It’s important to ensure that the website’s design is consistent throughout, and that it aligns with the website’s purpose and brand identity.
Creating a website that downloads fast, is easy to navigate, informative, and visually appealing is critical to delivering a positive user experience. By optimizing the website’s speed, navigation system, content, and design, visitors can find the information they need quickly and easily, which can lead to increased engagement and conversions.
We think it’s important to keep the design clean and simple. That way it’s easy to read and highly functional. Put another way, easy on the eyes and easy to find your way around!
Your home page should be welcoming and informative, but not cluttered – clutter is the enemy of good design. The home page should be a representation of the atmosphere of the entire site. An invitation to spend some time clicking through the pages.
In designing your site, there are many options we can use to make it uniquely yours and a reflection of your business. By using a variety of elements and features such as logos & trademarks (crucial for name recognition), layout, colour, fonts, links, images and graphics, we can customize every aspect of your site. All of these elements make an impact on the tone and the appeal it will have to your visitors.
Design elements that demonstrate clearly and quickly that you have a legitimate product or service that will solve your visitors’ immediate needs, will help to build confidence and trust in your company. Ultimately, you want your visitors to feel comfortable spending time on your site and you want to keep them coming back, but even more importantly, you want to invite them to take some sort of action including sharing your message and recommending your site to other potential customers!
Website Promotion
Once your site is published, you’re ready for visitors!
Exposure is one of the most important elements in any business. Being on the net will allow potential clients access to you and the information you have to offer 24 hours a day, 7 days a week. What a great marketing tool – a low-cost investment to be used over and over again for years!
Just because you have a site, however, doesn’t mean that visitors will automatically show up! Traffic must be generated and driven to your website. A combination of traditional and web-related marketing strategies should be used to promote your site. Your website should support all your other marketing efforts – they work hand in hand!
Traditional Marketing
An excellent way to direct visitors to your site is to include your web address on all your business materials, from business cards to letterhead. You should also include your website address in all your traditional advertising and marketing materials from brochures and flyers to newspaper, magazine and yellow page ads. Don’t forget to include your web address on your company signs and vehicles!
Web-Related Marketing
Online marketing methods are an effective way to let the world know that you have a web presence. The internet community needs to know where to find you and search engines, web directories, links to, and particularly from, other related sites, and of course *blogs and *social media sites like Facebook, Twitter, Google+ and LinkedIn, will connect you with online visitors.
The main objective is to drive potential clients to your site!
A *blog is an informal communications tool on your website that gets updated frequently, designed to engage readers. On pages within your website, your blog is a place to discuss your industry, your company and the needs of clients. Because the blog is updated frequently (the web loves fresh new content!), it can be used as a key tool to improve your results with the search engines.
*Social media is also an informal communications tool complementary to your website. Social media, like Facebook, X, Google+ and LinkedIn, is actually more about marketing than sales. It allows customers and potential customers to share their opinions and reviews of products, services and businesses, and allows you to provide value-added information to customers and showcase your expertise, ultimately marketing your business.
It’s the “sharing” function that makes blogging and posting a social medium.
Keep in mind, that as with any successful marketing program, it takes a lot of time, patience and commitment. Making your website and social media platforms effective and useful tools is no different. You have to build relationships with your visitors based on confidence and trust. You can begin with a solid website design and well-written content that reflects the true personality of your business!
“If you’re attacking your market from multiple positions and your competition isn’t,
you have all the advantage and it will show up in your increased success and income.”
– Jay Abraham