“Copy is a direct conversation with the consumer.” – Shirley Polykof
5 Best Tips to Write Killer Copy to Convert Website Visitors into Loyal Customers
1. Understand Your Visitors
2. Talk about the Benefits of Your Product or Service
3. Be Succinct
4. Design Matters
5. Draft
Read the full article for more detail on the basics of writing copy from the perspective of the customer https://bit.ly/3sk3EaU