Recent Posts

Thanks for visiting!

This is a place to drop by when you have a minute. A place to come for Simply Effective news and updates about our services, what we’ve been up to lately, and much more…

If you’d like to talk to us about a FREE, no obligation quote for your website design or re-design project, social media networking, or a multimedia marketing idea you have, get in touch by using one of the methods on our contact page. We look forward to working with you.

Revitalize Your Website Content

Revitalize-Website-ContentIs your website full of blog posts and pages that just aren’t performing anymore? Don’t delete them — revive them! Removing old content can hurt your SEO and lead to the loss of valuable backlinks. Instead, re-optimizing, updating, and reformatting existing content can significantly boost visibility and user engagement.

Here’s how to get started:

  • Update outdated info – Review your content for accuracy. Replace old stats, links, or references with current, reliable data.
  • Refresh keywords – Research modern, relevant keywords and naturally integrate them. This helps attract fresh traffic from updated search queries.
  • Add value – Expand on your original ideas. New insights, sections, or FAQs can make your post more useful and comprehensive.
  • Improve readability – Break up long paragraphs, use subheadings, and add bullet points to make the content scannable and user-friendly.
  • Enhance internal linking – Link older posts to your latest content to strengthen site structure and boost SEO.

Refreshing old content is one of the easiest, most effective ways to increase traffic and extend the life of your content marketing efforts.

At Simply Effective Web Design, we help businesses get the most out of their websites. From WordPress setup and content updates to social media integration, we’ve got you covered.

Questions? Call us at 403-257-7047 today.

Website Design and Social Media: A Perfect Pair

Your website and social media need each other. In today’s digital landscape, your website and social media channels shouldn’t operate independently – they work best when they complement each other. Your website is your online home base, and social media is the megaphone!

Website design and social media strategies share a common goal: connecting with your audience. A sleek, user-friendly website is your brand’s hub, while social media drives people there, sparks engagement, and spreads the word. Consistent branding across both platforms creates trust and recognition, whether it’s colours, fonts, logos, images, or messaging. Social media posts can highlight blog content, product launches, or promotions, directing followers to your website for more information. Your website can feature social feeds, share buttons, or embedded content to encourage ongoing engagement.

When your website and social media work hand in hand, your business enjoys a cohesive online identity, increased visibility, more meaningful interactions with customers, your brand strengthens, and casual visitors turn into loyal customers.

Questions? Call 403-257-7047. We’d be happy to work with you to bring your website and social media together.

Out of Office Notice

Just a heads-up! We’ll be out of the office from October 17 through November 5 for a family wedding.

We’ll still be checking our email here and there, so feel free to reach out at 403-257-7047. We’ll do our best to get back to you as soon as we can.

Cheers!

Your business deserves a website that works

At Simply Effective Web Design, we believe every business – big or small – deserves a website that works. We create custom web solutions tailored to your needs and budget, helping your business stand out online.

We’ve worked with some amazing clients. Our portfolio represents a sample of our custom websites which cover a wide range of businesses. Whatever your business objectives – 24/7 exposure, a basic informational site for your company and products, an educational site, or even an e-commerce site, having a website shows your business is connected.

We handle all the set-up details for you, and after your site is launched, since WordPress makes it easy to organize and update website content, you have the option of managing and maintaining your site if you choose to!

No matter your industry or size, our goal is to design websites that not only look great but also engage your visitors and support your business objectives.

Excited to turn your ideas into a powerful website? Give us a call at 403-257-7047 to book your consultation and start creating a site that truly works for your business

Thinking about a website upgrade?

Building a website isn’t just putting up an online brochure – it’s about creating a site that truly works for your business and your visitors. Nail these essentials, and your website becomes more than just a page on the internet; it becomes a powerful tool for growing your business, connecting with customers, and leaving a lasting impression.

First, begin with a clean, attractive design. First impressions count, and an organized layout keeps people exploring. Pair that with engaging, useful content that gives visitors a reason to stay and return. Make navigation simple and intuitive – no one likes getting lost online. Ensure your site’s functionality actually helps users, with tools and features that make their experience smooth and efficient. And never forget trust, it’s everything online. Protecting your site and users is essential in today’s digital world.

A well-designed website isn’t optional, it’s the backbone of your online presence. If you’re ready to explore a website design or redesign, we’d be happy to provide a free, no-obligation quote. Give us a call at 403-257-7047. We look forward to working with you.

Build Lasting Online Customer Relationships

Building lasting, meaningful relationships with your customers is key to long-term business success. At Simply Effective, we know that customers who feel valued are not only more likely to return, they’re also more likely to refer your business to others.

The foundation of strong relationships starts with prioritizing your clients’ needs over just making a sale. Be responsive: answer questions quickly, address concerns, and show that you genuinely care. When clients feel heard and supported, loyalty naturally follows.

Encouraging referrals is another smart strategy. Make it simple for satisfied clients to share your business by providing clear instructions and easy ways to connect others with your services.

Your online presence matters and plays a huge role in relationship-building. Use social media to engage your audience, and ensure your website is not only visually appealing but also easy to navigate on any device. Sharing helpful content across platforms keeps your audience engaged and builds trust.

At the heart of it all, building lasting connections is about genuinely helping your clients achieve their goals. When you do, relationships go beyond transactions and turn into long-term loyalty.

With years of experience creating professional, functional websites, Simply Effective is ready to help you elevate your online presence. Call us at 403-257-7047 to discuss your project today.

How to Write a Blog Post in Five Easy Steps

Ever sat down to write a blog post and thought, “Where do I even start?” Don’t worry, you’re not alone. Luckily, Dan Shewan at WordStream has already mapped out a foolproof plan to make blog writing way less intimidating, in his casual and humorous style. Here’s the breakdown of his five simple steps:

Step 1: Planning – Every great post starts with a game plan.
Step 2: Write your headline – Grab attention with something catchy.
Step 3: Draft your post – Spill your ideas onto the page, messy first drafts are totally okay.
Step 4: Add images – A picture (or GIF) really does say a thousand words.
Step 5: Edit your blog post – Polish it up until it shines.

That’s it! Five steps and you’re well on your way to writing something readers will actually want to click on (and finish).

If you want to dive deeper into Dan’s witty, practical advice, check out the full article here How to Write a Blog Post.

 

Web Design Questions?

Awesome – we love questions! A good web designer will take the time to understand your business, your target audience, and exactly what you want your site to do. After all, your site should have a clear purpose and help you connect with your customers.

Before committing to a web designer, it’s smart to ask some key questions. Here are a few we hear most often:

  • What services do you offer, and can you show examples of your work?
  • How long will the design process take, and what do you need from me to get started?
  • Can I see my website as it’s being built, and how much input will I have?
  • Will my website reflect my brand and work on mobile devices?
  • Can you handle content, images, SEO, and social media integration?
  • What are your pricing, payment terms, and revision policies?
  • Do you offer ongoing support, training, or maintenance?
  • Will I own my website once it’s finished?

We know it’s a lot to think about, but asking these questions upfront ensures you get the site you want, on time and on budget.

With years of experience creating professional, functional websites, we’d love to help bring your vision to life. Ready to chat about your project? Call us at 403-257-7047 and let’s get started!

Still time to build your business website this summer

Summer is the ideal time to invest in your business, and building a website is one of the smartest steps you can take. A professional website not only gives your company credibility but also helps you reach more customers, showcase your services, and generate new leads.

Getting started doesn’t have to be complicated and we can help!

We’ll begin by clarifying your goals and by deciding what your website is for — are you selling products, sharing information, or simply building an online presence?

From there, we’ll help you choose a design that aligns with your brand — a clean layout, easy navigation, and images that reflect your style or brand, and of course, we’ll ensure your site is mobile-friendly as most customers will visit you from their phones.

Finally, we’ll incorporate your content, which is just as important as design and bring your website to life. When creating text for your site, focus on writing that speaks directly to your audience — clear, engaging copy that showcases your strengths. Pair it with professional images and include essential details such as contact information, testimonials, and strong calls to action.

Beyond crafting compelling content, we’ll also ensure your website is optimized for search engines, making it easier for potential customers to find your business online. A strong online presence works around the clock, making sure potential clients can discover you anytime, anywhere.

Ready to get started?

Let’s turn your ideas into a live website this summer so your business is ready to shine online by fall. Call us today at 403-257-7047.

 

Let’s Get Your Business Social — Quickly, Simply, Effectively

Social media has been around for years, yet many small businesses still haven’t tapped into its potential. If you’re ready to join the conversation but unsure where to start, Simply Effective is here to help.

We specialize in making social media simple. Whether you’re starting from scratch or improving your current presence, we’ll set up and optimize your business profiles on platforms like Facebook, Instagram, LinkedIn, YouTube, and more, tailored to your goals.

Our flexible services are designed with your needs in mind. Choose our “do it for you” option and we’ll handle everything, or go with “do it with you” to stay hands-on. Either way, we’ll support you with content ideas that align with your business and/or content provided that you simply don’t have time for.

Social media is a powerful way to connect with your audience and grow your brand. Let us help you turn it into a valuable, manageable part of your marketing.

Let’s talk about taking the first step toward a stronger online presence. Call Simply Effective at 403-257-7047 today.