“Print marketing was once thought to be dead and taken over by digital media, but recent studies have shown how this isn’t true at all!”
If you’ve been wondering if print marketing is still relevant and a viable marketing strategy in the digital age, you’re not alone! Read the article below to discover some of the advantages of print marketing and the most effective ways to use print media.
Here at Simply Effective we always have a number of websites on the go – brand new – re-designs – updates. We would like to share the initial version of a website design we’re working on for one of our current clients, Calgary Custom Metal.com
Calgary Custom Metal has over 30 years experience in creating specialized metal products for Industrial, Commercial and Consumer Design clients. The website objective was to interpret Calgary Custom Metal’s vision for their online presence – reflecting the nature of their business, as well as providing an image gallery representing their work portfolio.
We are happy to accommodate their website design and development needs. Thanks Calgary Custom Metal!
Today’s article is brought to you by Lisa Tan in Business Marketing Website Promotion. Many of the clients who contact us express that they realize they need an online presence but that the process of getting started is so overwhelming, or that they have a website but aren’t sure how it can help grow their business. That’s where we can help!
You do not have to spend a ton of money to have a professional, functional business website. Read 8 Practical Tips for Small Businesses to Grow for some useful tips and then give us a call. We’re here to answer all your questions and to help you understand how your website can be used as an effective marketing tool.
“A well-designed website can significantly impact your business success in tangible ways like increased sales and business leads … it’s the details that lead to how your users will perceive and interact with your brand.”
“a website will always be recommended and essential for success”
You want your website to look professional. You want your website to function well to optimize the site visitor’s experience and facilitate purchases. You want to use colours and fonts that reflect your brand. You want to use images that portray the kind of work you do. Overall, you want your website to attract and retain customers.
Colours & design features appeal to our instincts or desires. The basics of colour psychology can help you “create context, evoke specific associations from your visitor, and convey a particular message”.
Check out this fantastic infographic to learn more about how colour psychology is extremely powerful in reaching your target customers.