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SIMPLY EFFECTIVE WEB DESIGN

Simply Effective Web Design

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If you would like more information, or would like to discuss a project, don’t hesitate to contact us at 403-257-7047.

Interesting Digital Marketing Facts

COVID-19 has transformed our online purchasing habits. In fact, Statistics Canada says our online shopping has doubled during the pandemic. Check out this infographic for some interesting marketing facts and 3 effective ways to build social proof for your business.

https://bit.ly/3r5P4TD

Article by Emmanuel Soroba for SiteProNews

5 Reasons to move your website to WordPress

WordPress is an open source software system that has become the world’s most popular website-building platform. WP powers more than one-third of the world’s websites. Five reasons bloggers/writers have moved their sites from other platforms to WordPress include:

  1. It’s Flexible
  2. Offers Multiple Theme Options
  3. Safe and Secure
  4. Freedom to Use Various Media Types
  5. SEO Friendly

Read on for more details https://bit.ly/3hwMNyj

Here at Simply Effective we specialize in WordPress installation/customization. To request a FREE, no obligation quote about shifting a site from your existing platform to WordPress feel free to get in touch at 403-257-7047.

5 Must-Haves of Excellent SEO Copy

“Here’s the thing: SEO’s not an exact science. Ranking in search engines is something that happens through a lot of trial and error.
But there are a few things that must be present in every piece of copy or content you publish – if you want it to rank.”

5 things that are key to getting your content and copy ranked:

  1. The Right Keywords
  2. Great Meta Content
  3. Readability and User-Friendliness
  4. Multimedia Content
  5. A Call-to-Action (CTA)

Read full article for more detail https://bit.ly/35pEXiI

Article by Adriana Tica for SiteProNews

Take Your Website to the Next Level

“a website will always be recommended and essential for success”

You want your website to look professional. You want your website to function well to optimize the site visitor’s experience and facilitate purchases. You want to use colours and fonts that reflect your brand. You want to use images that portray the kind of work you do. Overall, you want your website to attract and retain customers.

Read on for 8 Design Tips to take your site to the next level https://bit.ly/3deemrE

Article courtesy of Amelie Jackson in Marketing Sponsored Web Design for SiteProNews

8 Domain Name Myths Web Designers Must Know

Choosing the right domain name is important as it is your website’s address and becomes your online corporate brand identity. This article outlines 8 common domain name myths that you should know before launching your website.

  1. Myth #1: You Absolutely Need a Domain Name
  2. Myth #2: You Can Own a Domain Name
  3. Myth #3: Domain Names Should Include Keywords
  4. Myth #4: There is Such a Thing as the Perfect Domain Name
  5. Myth #5: Trademarks Enable You to Register the Domain Name
  6. Myth #6: A “.com” Domain isn’t Important
  7. Myth #7: You Need Matching Social Media Handles
  8. Myth #8: Investing in Premium Domains is Beneficial

Avoid these domain name myths so your domain name works for your company. Read on for more details https://bit.ly/3fQSynK

Call us at 403-257-7047 if you have questions or need more information. We’re here to help..
Article by Ewan Duthie in Business SE Optimization Web Design for SiteProNews

What Type of Businesses Rely Heavily on SEO in 2021?

“COVID changed not only consumer habits but the way they interacted with the world at large — a massive transition of most businesses to an online space. SEO suddenly, to stay relevant and to stay competitive, became the lifeline of most industries.”

In the following article the author lists markets that need SEO, from restaurants, dentists and attorneys, to auto repair, salons and realtors. Read on to learn more https://bit.ly/3wdSOUy

Questions? Give us a shout at 403-257-7047.

Article by Vlad Kolisnyi in Business SE Optimization for SiteProNews

Why Your Business Needs a (New) Website

The internet continues to evolve and it’s important that websites do too. This infographic outlines 12 reasons that your business may need a new website, or at the very least, a few key updates: https://bit.ly/3d2xGs5

  1. If your website design or last update is over 3 years ago
  2. New content and faster load times will make your website more search-engine friendly
  3. If your business is ready to sell products online but does not have e-commerce functions
  4. Your company website will work for you 24/7
  5. Your website will offer instant basic information such as product offerings & services, hours of operation, location
  6. Your website can be configured to allow clients to schedule their own appointments, webinar enrollment, product demos
  7. Your website can make you more accessible by adding more communications channels such as texting, emailing, calling
  8. If your company brand is changing it’s important that your website be updated to reflect a consistent company branding message
  9. It’s important to update your company profile info, contact info, product and service info to prevent loss of customers and sales
  10. Your website should have HTTPS (Google mandated security) which assures site visitors they’re on the site they were seeking
  11. Your website should be mobile-friendly meaning that it renders on the increasingly popular smaller mobile screens
  12. If you want your company to benefit from internet search engines then you need a website for them to find

For more details check out this excellent infographic courtesy of LandauConsulting.com for SiteProNews.