“The amount of content produced every day is mind-boggling. There are more than 4.4 million blog posts published every single day. And that’s not counting news articles or content produced by huge media outlet…”
Read on for 4 rules you shouldn’t break if you want to produce great content:
Make Sure Your Content Is Factually True and Accurate
“a website will always be recommended and essential for success”
You want your website to look professional. You want your website to function well to optimize the site visitor’s experience and facilitate purchases. You want to use colours and fonts that reflect your brand. You want to use images that portray the kind of work you do. Overall, you want your website to attract and retain customers.
The internet continues to evolve and it’s important that websites do too. This infographic outlines 12 reasons that your business may need a new website, or at the very least, a few key updates: https://bit.ly/3d2xGs5
If your website design or last update is over 3 years ago
New content and faster load times will make your website more search-engine friendly
If your business is ready to sell products online but does not have e-commerce functions
Your company website will work for you 24/7
Your website will offer instant basic information such as product offerings & services, hours of operation, location
Your website can be configured to allow clients to schedule their own appointments, webinar enrollment, product demos
Your website can make you more accessible by adding more communications channels such as texting, emailing, calling
If your company brand is changing it’s important that your website be updated to reflect a consistent company branding message
It’s important to update your company profile info, contact info, product and service info to prevent loss of customers and sales
Your website should have HTTPS (Google mandated security) which assures site visitors they’re on the site they were seeking
Your website should be mobile-friendly meaning that it renders on the increasingly popular smaller mobile screens
If you want your company to benefit from internet search engines then you need a website for them to find
For more details check out this excellent infographic courtesy of LandauConsulting.com for SiteProNews.
Hey, we’ve all been there. It can be difficult to come up with inspiring new content week after week, especially when you’re already so busy running your business. It is important however, to keep getting information out there to promote your business.
Blogging/writing social media posts is a fantastic way to share what you have to offer with the rest of the world. It has two immediate benefits:
It can help establish your business as a current, thriving, growing organization
It gives the search engines the impression that your website/social media platform is continually improving, resulting in better search ranking
Even though you know your business inside and out, there are simply days that you find yourself staring at a blank computer screen. Hopefully this article for generating great blog post topics will get your creative juices flowing again!
Have a look at this interesting infographic for some useful website design statistics for 2020. It will definitely impress upon you why web design is key to your business.