403-257-7047


                    BRINGING YOUR WEB AMBITIONS TO LIFE

SIMPLY EFFECTIVE WEB DESIGN

Simply Effective Web Design

Consider re-optimizing, updating & reformatting old website content

As a website owner, it can be frustrating to see your old content underperforming. You might be tempted to delete those page content and posts and start over, but doing so can harm your website’s SEO and result in lost organic links. Fortunately, there’s a better way to improve your content’s performance without starting from scratch.

Instead of deleting your old content, consider re-optimizing, updating, and reformatting it to make it more appealing to users and search engines. Here are some tips on how to refresh your old content:

  1. Replace old keywords: Research new, relevant keywords related to your content and replace the old ones. This can help your post show up in search results for new and relevant search queries.
  2. Check for outdated information: Make sure the information in your old post is still accurate and up-to-date. Remove any outdated information and replace it with new information.
  3. Add more information: Add new sections or update existing ones with more information to make your post more comprehensive and valuable to readers.
  4. Check for readability: Make sure your post is easy to read and understand. Use short paragraphs, subheadings, and bullet points to break up long blocks of text.
  5. Link older blogs to newer content: Include internal links to newer content on your website. This can help improve your website’s internal linking structure and improve SEO.

Refreshing old content is a great way to improve your website’s SEO and user experience without starting from scratch. At Simply Effective Web Design, we specialize in WordPress installation/customization and can help you optimize your website’s content, and set up your social media pages and/or write and post your social messages, to improve its performance.

Questions?

Contact us at 403-257-7047 today to learn more.

Choosing a Colour for your Website

What colours & design features appeal to your instincts or desires?!

Your website should be a reflection of your business’s unique personality to attract the right customers to your business and to make your company easier to remember. If you have an idea or concept for your website and need help pulling it all together, feel free to contact us. We’d be delighted to work with you to bring your vision alive. Give us a shout at 403-257-7047.

Check out this cool infographic to learn more about why website colours are important https://bit.ly/3ry515S

 

Colour Psychology and How It Can Impact Your Brand

In this post we have a look at this excellent infographic to see how colours & design features appeal to our instincts or desires and how the basics of colour psychology can help you “create context, evoke specific associations from your visitor, and convey a particular message”.

Check out this fantastic infographic at https://bit.ly/3ASfoql to learn more about how colour psychology is extremely powerful in reaching your target customers.

20 Benefits of Blogging

This week’s article, courtesy of SiteProNews, explores 20 advantages of sharing your company news, thoughts, stories and ideas on your blog. Adding new content to your site via your blog is important to help your business improve its search engine optimization. And, your blog combined with social media will help you reach a wider audience and potentially new customers.

Here are the top 10 benefits. For top 20 and more detail visit https://bit.ly/3XdSC5U.

1. Helps Improve Your Writing Skills
2. Helps You Become a Better Thinker
3. Teaches You How to Research
4. Helps You Develop a Personal Brand
5. Increases Your Visibility Online
6. Helps You Connect with Others
7. Helps You Build an Audience
8. Gives You a Platform to Share Your Ideas
9. Helps You Make Money
10. Helps You Stay Up-to-date on Current Trends

 

4 Bad Blogging Habits to Stop Doing

It’s critical to research the overall best practices for content writing and SEO before just plunging into jogging as you want to help your brand not harm it! Read on for four bad blogging habits you should stop doing immediately.

Habit 1: Unoriginal or Poorly Written Content
Habit 2: Keyword Stuffing
Habit 3: Posting Very Randomly
Habit 4: Using Bad or Varying Formatting

Article courtesy of SiteProNews. Learn more details about the four habits listed at https://bit.ly/3ETzK3J

5 Must-Haves of Excellent SEO Copy that are still key

“Here’s the thing: SEO’s not an exact science. Ranking in search engines is something that happens through a lot of trial and error.
But there are a few things that must be present in every piece of copy or content you publish – if you want it to rank.”

5 things that are key to getting your content and copy ranked:

  1. The Right Keywords
  2. Great Meta Content
  3. Readability and User-Friendliness
  4. Multimedia Content
  5. A Call-to-Action (CTA)

Read full article for more detail https://bit.ly/35pEXiI

 

Article by Adriana Tica for SiteProNews

Family Day Weekend – dedicated to families everywhere…

There are plenty of fun things to do with your family right here in Calgary for the Family Day holiday, February 18- 20, 2023. There is no shortage of activities downtown or in the burbs for people to explore.

Consider a day at the zoo, on the pathways, a skate on the pond, or a trip to the ski hills, to name a few. Or maybe take in the winter carnival, catch a movie, walk the mall, enjoy a concert, share a chat over coffee, or a meal at your favourite hangout. Whatever you do, celebrate in style…

Make your Family Day long weekend fun, full of laughter, amazing and memorable.