As a website owner, it can be frustrating to see your old content underperforming. You might be tempted to delete those page content and posts and start over, but doing so can harm your website’s SEO and result in lost organic links. Fortunately, there’s a better way to improve your content’s performance without starting from scratch.
Instead of deleting your old content, consider re-optimizing, updating, and reformatting it to make it more appealing to users and search engines. Here are some tips on how to refresh your old content:
- Replace old keywords: Research new, relevant keywords related to your content and replace the old ones. This can help your post show up in search results for new and relevant search queries.
- Check for outdated information: Make sure the information in your old post is still accurate and up-to-date. Remove any outdated information and replace it with new information.
- Add more information: Add new sections or update existing ones with more information to make your post more comprehensive and valuable to readers.
- Check for readability: Make sure your post is easy to read and understand. Use short paragraphs, subheadings, and bullet points to break up long blocks of text.
- Link older blogs to newer content: Include internal links to newer content on your website. This can help improve your website’s internal linking structure and improve SEO.
Refreshing old content is a great way to improve your website’s SEO and user experience without starting from scratch. At Simply Effective Web Design, we specialize in WordPress installation/customization and can help you optimize your website’s content, and set up your social media pages and/or write and post your social messages, to improve its performance.
Questions?
Contact us at 403-257-7047 today to learn more.
