“It may take some time to search for the image your target audience instantly relates to – but in the end, the extra effort you put in will be worthwhile.” — Amos Struck, in Featured Marketing Writing/Content
Sometimes it’s tempting to use any image, or the first one you find on a stock site just to have one, but it’s critical to choose your images with purpose. Human beings are visual creatures and high resolution images — meaning crisp, clear, and relevant — can bring your products and services to life and boost your website visitor’s overall user experience. Beautiful images enhance web copy and will resonate and stick with visitors much longer.
Read How to Use Stock Photos in Marketing (Dos & Don’ts) for some great insight about choosing and using stock images.
