Small Business Branding: What Colour Says About Your Business

Colour has a deep and often subconscious effect on our behavior. How you use color in your business can affect the success or failure of your business. In the article below the author describes the following about the qualities of colour:

Red – Often considered exciting, attention-grabbing, warm, and connected to love, anger, life, and comfort.
Yellow – Seen as adventurous, evoking happiness, enthusiasm, youth, and travel.
Green – Of course, this color is connected to money, but it’s also known for its connection to balance, health, sustainability, and knowledge.
Blue – The color of honesty, high quality, competence, trust, reliability, and integrity.
Pink – This color evokes love, compassion, romance, gentleness, and sophistication.
Purple – Creativity, royalty, mystery, respect, and playfulness are often connected to purple (and violet).
Brown – Brown is the color of the outdoors and can be seen as friendly, organic, natural, friendly, and rugged.
Black – This color is all about sophistication, intelligence, seriousness, and expense.
White – The antithesis of black is known for its order, innocence, purity, cleanliness, neutrality, and space.
Grey – When you need to communicate timelessness, neutrality, refinement, of the moment, or practicality, you might want to use grey.

Learn more about the impact colour may have on your business.

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Article courtesy of Amanda Bowman for SiteProNews