“It may take some time to search for the image your target audience instantly relates to – but in the end, the extra effort you put in will be worthwhile.” — Amos Struck, in Featured Marketing Writing/Content
Sometimes it’s tempting to use any image, or the first one you find on a stock site just to have one, but it’s critical to choose your images with purpose. Human beings are visual creatures and high resolution images — meaning crisp, clear, and relevant — can bring your products and services to life and boost your website visitor’s overall user experience. Beautiful images enhance web copy and will resonate and stick with visitors much longer.
A look back at a still relevant article about How to Use Stock Photos in Marketing (Dos & Don’ts) for some great insight about choosing and using stock images.
