Check out this informative, practical, and even humorous, article by Dan Shewan for WordStream about how to write blog posts that people will actually want to read! Here are the 5 key steps:
Step 1: Planning Step 2: Write your headline Step 3: Draft your post Step 4: Add images Step 5: Edit your blog post
While billions of people use social media these days, and it is important to have a presence on the pertinent platforms, it will still be important in 2023/24 to have a professional business website. With a website you can control the content and how and when you want to connect with customers as opposed to the fast-timed climate of social media where your content is forever changing. Not only that, a website will help to legitimize your business and credibility – an excellent low-cost marketing tool 24/7.
All of these platforms offer many ways to interact on a personal basis with past, present and potential clients and customers. Without a business presence online, missed opportunities can be enormous. Whether you’re interested in getting your business online and need a brand new site, or if you already have one but are curious about the advantages of converting to a WordPress powered platform, we can help. Give us a shout at 403-257-7047. We’d be happy to answer all your questions and get started today.
“WordPress is the most popular content management system (CMS), and according to data, it currently powers 42.4% of websites on the internet. This makes it the most popular choice among web developers and users.” — by Kathy Haan for Forbes Advisor (Top Website Statistics For 2023)
Whether you’re a blogger or a small business owner, WordPress is a versatile platform that can be adapted to a wide range of needs. Its ease of use, extensive ecosystem, and active community make it a popular choice that allows users to build and manage websites easily. Here are 10 key points about WordPress:
Open Source: WordPress is built on an open-source model. This means that its source code is available for anyone to inspect, modify, and enhance. .
User-Friendly Interface: One of the main strengths of WordPress is its user-friendly interface editor for content creation. .
Themes: WordPress uses themes to control the visual appearance of a website. Users can choose from a wide range of free and premium themes, and they can also customize these themes to suit their specific needs. .
Plugins: WordPress has a vast ecosystem of plugins that extend its functionality. These plugins can be used to add features such as contact forms, SEO optimization, e-commerce capabilities, and more. .
Content Management: WordPress started as a blogging platform, but it has evolved into a versatile CMS that can be used for various types of websites, including blogs, business sites, portfolios, and e-commerce stores. .
Community and Support: Due to its popularity, WordPress has a large and active community. This community support is valuable for troubleshooting issues and learning how to make the most of the platform. .
Updates and Security: WordPress is regularly updated to address security issues and introduce new features. However, it’s essential for users to keep their installations, themes, and plugins up to date to maintain security. .
Customization: WordPress allows for extensive customization, both in terms of appearance and functionality. Developers can create custom themes and plugins to tailor the website to specific requirements. .
Responsive Design: Many WordPress themes are designed to be responsive, meaning they adapt to different screen sizes. This is crucial for providing a good user experience on various devices, including desktops, tablets, and smartphones. .
Multilingual Support: WordPress has built-in support for multiple languages, allowing users to create websites in different languages or offer multilingual content.
Ready to get connected?
Let’s discuss plans to build your WordPress website today. Get in touch at 403-247-7047.
“Google searches for ‘small business website’ have gone up by 30%. Over the past five years, the number of Google searches for “small business website” skyrocketed to an all-time high. The number of searches has gone up by 30% over the past three years alone, indicating an increased interest from small business owners to build a website for their own brands.” — Fit Small Business
Websites serve as a virtual storefront for businesses in the online world. They are a critical component of a company’s online presence and can play a crucial role in connecting you with customers, establishing your branding, and shaping the perception of the business.
Businesses can use their websites to provide detailed information about their products or services including specifications, features, pricing, and any other relevant details that customers might be interested in. To learn more about 47 Essential Website Statistics for Small Businesses, courtesy of Fit Small Business, click the link below.
Video has become an immensely valuable marketing tool for social media. Here are several reasons why:
1. Engagement: Videos are more engaging than text or images. They capture attention quickly and can convey a lot of information in a short amount of time. This can lead to higher user engagement.
2. Storytelling: Video allows for powerful storytelling. It’s a medium that can evoke emotions, tell a brand’s story, and create a more personal connection with the audience.
3. Visual Appeal: People are naturally drawn to visual content. Videos provide a dynamic and visually appealing way to showcase products, services, or ideas.
4. Sharing Potential: Videos are more likely to be shared by users, which can exponentially increase the reach of your content. Shares contribute to the organic growth of your brand or message.
5. Social Media Algorithms: Many social media platforms prioritize video content in their algorithms. This means that your video content is more likely to be seen by a larger audience compared to text or image posts.
6. SEO Benefits: Videos can improve your search engine optimization (SEO). Search engines often prioritize video content, and having videos embedded on your website or shared on social media can positively impact your online visibility.
7. Educational Content: Video is an effective medium for delivering educational content. Whether it’s a tutorial, how-to video, or explainer, videos make it easier to demonstrate concepts.
8. Diverse Content: Video allows for a wide range of content types, including interviews, behind-the-scenes footage, product demonstrations, and more. This diversity helps to keep your content strategy fresh and interesting.
9. Mobile Compatibility: With the increasing use of smartphones, people are consuming content on the go. Videos are easily consumable on mobile devices, making them a convenient and accessible form of content.
10. Metrics and Analytics: Most social media platforms provide detailed analytics for video content. You can track metrics such as views, engagement, watch time, and more, allowing you to assess the performance of your videos and make data-driven decisions.
As you can see, incorporating video into your social media marketing strategy can enhance your brand’s visibility, engagement, and overall effectiveness in reaching and connecting with your target audience.
“Logos are the first things that potential customers see on products or services before making a purchase. A company’s logo plays an important role, as it provides the customer with instant recognition of your brand, business or the services you offer.”
Here’s a checklist to help you create your company logo:
What is a Business Logo?
Benefits of an Identity
Choosing the Right Type of Business Logo
Creating a Business Logo
A well-designed logo will help to build confidence and trust in your company with potential customers. For more details about each point on the checklist visit https://bit.ly/3gpjuz8
