403-257-7047


                    BRINGING YOUR WEB AMBITIONS TO LIFE

SIMPLY EFFECTIVE WEB DESIGN

Simply Effective Web Design

Looking for a web design company you can work with?

Here at Simply Effective we’ve been creating awesome websites since 2003, serving our local community and beyond with affordable prices and full-service design options.

We specialize in customizing WordPress Content Management Systems and also offer social media management and multimedia production. Our clients are a diverse bunch, ranging from small start-ups to medium-sized businesses of all types.

Thanks to the magic of the internet, we can work with clients from all over the world, as long as you have an internet connection and an email address. Our mission is to create professional-looking websites and media that meets your development, design, and marketing goals, no matter what your budget is.

We’re all about collaboration and we’ll work with you to make sure we understand your unique business and customer needs while welcoming your input throughout the development and design process.

Whether you need a simple few-page site, a comprehensive multi-page site, social media set-up, or even someone to manage your platforms and write post content, we’ve got you covered! Our goal is to provide effective, functioning media that you’re proud to direct your clients to.

And don’t worry, you don’t need an unlimited budget to work with us. We’ve got service packages to fit every need.

Give us a call at 403–257-7047 to get started on your next project today!

Looking to Elevate Your Website Design?

Are you ready to transform your website into a sleek and efficient online platform? Fantastic! Let’s get started and set you on the path to a modern, user-friendly website.

First and foremost, let’s emphasize the power of simplicity. The key to a successful website lies in keeping it clean and minimalistic. Too much clutter can overwhelm your visitors and divert their attention away from your valuable content.

Now, let’s talk about colour schemes. Choosing the right colours that harmonize with each other is essential. If you’re unsure where to begin, don’t worry! Numerous online color scheme generators are at your disposal, ready to assist you in finding the perfect palette.

In today’s mobile-centric world, ensuring that your website is mobile-friendly is paramount. With an increasing number of users accessing the web via their smartphones, your site must not only look great but also function seamlessly on smaller screens.

Last but certainly not least, prioritize user experience. Your website should be intuitive and provide real value to your visitors. Make sure your content is thoughtfully organized and easily accessible. Additionally, consider incorporating interactive elements to keep your audience engaged and interested.

There you have it—some invaluable tips to take your web design to new heights. When you’re ready to embark on this journey, don’t hesitate to reach out to us at 403-257-7047. We’re here to help you create a website that truly shines. Happy designing!

Web Design Colour Trends in 2023

Colour has a deep and often subconscious effect on our behavior. How you use colour in your business can affect the success or failure of your business. Learn more about the importance of colour in web design and the impact colour may have on your business.

Red – Often considered exciting, attention-grabbing, warm, and connected to love, anger, life, and comfort.
Yellow – Seen as adventurous, evoking happiness, enthusiasm, youth, and travel.
Green – Of course, this color is connected to money, but it’s also known for its connection to balance, health, sustainability, and knowledge.
Blue – The color of honesty, high quality, competence, trust, reliability, and integrity.
Pink – This color evokes love, compassion, romance, gentleness, and sophistication.
Purple – Creativity, royalty, mystery, respect, and playfulness are often connected to purple (and violet).
Brown – Brown is the color of the outdoors and can be seen as friendly, organic, natural, friendly, and rugged.
Black – This color is all about sophistication, intelligence, seriousness, and expense.
White – The antithesis of black is known for its order, innocence, purity, cleanliness, neutrality, and space.
Grey – When you need to communicate timelessness, neutrality, refinement, of the moment, or practicality, you might want to use grey.

More details https://www.linkedin.com/pulse/web-design-colour-trends-2023-enhancing-user-experience-visual

Discover the Simply Effective approach to launching your WordPress website

In today’s digital landscape, having a compelling online presence is vital for businesses aiming to thrive. Crafting a website that not only captures attention but also compels visitors to keep coming back demands meticulous effort and research. At Simply Effective, we excel in offering comprehensive web design and consultation services, with a specialization in WordPress installation and customization.

Building a website that engages and retains visitors requires a well-thought-out strategy. A speedy, user-friendly website is key, as sluggish load times and navigation hurdles can turn potential visitors away. Optimal speed and seamless navigation contribute significantly to prolonging visitor engagement.

Personalizing your website according to your brand identity and target audience can set you apart from competitors and enhance the user experience. Enriching your site with high-quality visuals, such as images and videos, adds an alluring touch and effectively breaks up textual content.

All these elements find their true value when paired with high-quality content. By furnishing informative and valuable content, you establish your site as a go-to resource, encouraging visitors to return time and again.

Explore the Simply Effective difference in web design by contacting us at 403-257-7047. We’ll help you create a website that stands out from the competition. Let’s get you started today!

 

Have you updated your WordPress dashboard lately?

I have a sneaking suspicion I know what you’re going to say! Either:

  • you didn’t know you had a Dashboard…what is it anyway?
    (FYI – it’s the back end of your site, the behind-the-scenes part that isn’t visible to the public; the place your WordPress functions such as plugins, themes, spam, comments and the core itself reside)
  • you check it every once in a while, when it crosses your mind, so consequently you never really know if and when updates are available
  • you noticed the updates in your Dashboard, but are never sure if it’s safe to go ahead and update so you don’t bother because you don’t want to risk your site being offline
  • when you’re busy running your business, logging into the back end of your site to check for updates is the last thing on your mind

If any of the above apply to you, you may want to continue reading!

For the record, it’s super important to use the latest version of WordPress and keep your Dashboard updated. When you don’t update your WordPress site you are risking your website security and missing out on all the most recent improvements the open source developers have added. With each new WordPress release, new features are added, performance is improved, bugs are fixed, and existing features are enhanced to stay up to date with industry standards.

WordPress comes with a built-in update notification system and whenever there is a new update, it highlights the number of available updates when you log into your WordPress Dashboard. I know, I hear you, constant monitoring and staying up to date can be tedious and time consuming.

If you’d rather spend your time running your business and attracting new clients rather than spending your time on site maintenance, we can help! We’ll update your Dashboard for you on a consistent basis to ensure your website is running on the latest version of WordPress so that you can benefit from all the latest features, fixes and improvements that WordPress has to offer.

For more information give us a shout at 403-257-7047 today.

Ready to launch your WordPress site?

In today’s digital age, having a website is essential for any business looking to establish an online presence. However, creating a website that captures the attention of your visitors and encourages them to return requires a lot of effort and research. Her at Simply Effective we offer full-service web design and consultation specializing in WordPress installation/customization.

Building a website that engages and retains visitors requires a well-thought-out strategy. The website must be fast and functional as visitors are likely to leave your site if it takes too long to load or if they have difficulty navigating it. Therefore, optimizing your website’s speed and ensuring it’s easy to navigate will go a long way in keeping visitors on your site for longer.

Customizing your website to your brand and audience can help you stand out from competitors and create a unique user experience. High-quality images and videos can also make your site more visually appealing and help break up text.

But all these elements are useless without valuable content. By providing informative and useful content, visitors are more likely to view your site as a valuable resource and continue to return. Contact Simply Effective to learn more about how we can help you create a website that stands out from the competition.

Call 403-257-7047 and we’ll get you started today!

Top 10 WordPress Tips and Tricks

“…WordPress powers more than 43% of the internet. The platform’s community support, flexible & adaptable nature, and choice of multiple themes & plugins make it one of the leading choices for business owners & bloggers across the world.” — SiteProNews

This week’s article details the Top 10 Powerful WordPress Tips and Tricks for Better Performance:

1. Go With a Fast WordPress Web Hosting
2. Use/Install an SEO Plugin
3. Measure Your Site’s Success With Google Analytics
4. Make the Best Use of Customizations
5. Be Careful While Picking Up Your WordPress Theme
6. Optimize Your Website Images
7. Outsource WordPress Maintenance Services
8. Obtain an SSL Certificate
9. Set Up an Easy Site Navigation
10. Devise a Comprehensive Linking Strategy

If you’re ready to develop your WordPress site, we’re here to discuss to all these points with you. We offer full-service web design and consultation specializing in WordPress installation/ customization. Call Simply Effective at 403-257-7047  and we’ll get you started today!

Have web designer questions?

Great, we love questions!

First and foremost a web designer should have a good understanding of your business, who your target audience is and what you, as a client, are looking for in a website. Ultimately your website should have a purpose and be a way to make a connection with your customers.

Here are some of the common things we hear from clients…and while by no means an exhaustive list, key questions everyone should ask their web designer before committing to a contract:

  1. What services do you offer?
  2. Can you show me some websites your company has previously designed?
  3. How long do you expect it to take to design my website?
  4. What do you need from me to get started?
  5. Will I be able to see my website as you’re creating it?
  6. How much input will I have during the design process?
  7. Will you be providing any content?
  8. Can you help me get images for my website?
  9. What happens if I don’t like the initial design and how many revisions am I allowed to make?
  10. Will my website provide a consistent look with my already established brand?
  11. What type of content management system do you use and will I be able to make edits to the website after it’s finished?
  12. Will my website be compatible with smartphones, tablets and other mobile devices?
  13. Can you integrate social media into my web design?
  14. Will any SEO be integrated within my web design?
  15. How much do you charge and what is included in the price?
  16. What are your payment terms?
  17. Can I contact you for future updates, ongoing maintenance and support after my site goes live and what is the cost and billing procedure?
  18. Do you offer maintenance training?
  19. Do you offer or can you help me with hosting and domain name registration?
  20. Will I own my website once it’s completed?

I know, I know, so many things to consider that it can seem overwhelming. The thing is though, that it’s critical you do the footwork before embarking on a big website project so that you are assured you’ll get what you want and what you pay for.

We have many years of experience creating professional, functional websites for our clients—and we’d love to do the same for you. If you’d like to discuss your web design project in detail, get in touch at 403-257-7047.

 

 

Tips for using Stock Images Effectively

“It may take some time to search for the image your target audience instantly relates to – but in the end, the extra effort you put in will be worthwhile.” — Amos Struck, in Featured Marketing Writing/Content

Sometimes it’s tempting to use any image, or the first one you find on a stock site just to have one, but it’s critical to choose your images with purpose. Human beings are visual creatures and high resolution images — meaning crisp, clear, and relevant — can bring your products and services to life and boost your website visitor’s overall user experience. Beautiful images enhance web copy and will resonate and stick with visitors much longer.

A look back at a still relevant article about How to Use Stock Photos in Marketing (Dos & Don’ts) for some great insight about choosing and using stock images.

https://bit.ly/3kkAq7i