Blog - Simply Effective Web Design

Let’s launch your WordPress website

In today’s digital age, having a website is essential for any business looking to establish an online presence. However, creating a website that captures the attention of your visitors and encourages them to return requires a lot of effort and research. Her at Simply Effective we offer full-service web design and consultation specializing in WordPress installation/customization.

Building a website that engages and retains visitors requires a well-thought-out strategy. The website must be fast and functional as visitors are likely to leave your site if it takes too long to load or if they have difficulty navigating it. Therefore, optimizing your website’s speed and ensuring it’s easy to navigate will go a long way in keeping visitors on your site for longer.

Customizing your website to your brand and audience can help you stand out from competitors and create a unique user experience. High-quality images and videos can also make your site more visually appealing and help break up text.

But all these elements are useless without valuable content. By providing informative and useful content, visitors are more likely to view your site as a valuable resource and continue to return. Contact Simply Effective to learn more about how we can help you create a website that stands out from the competition.

Call 403-257-7047 and we’ll get you started today!

So you’re looking to improve your website?

Awesome! Let’s dive in and get you on the path to an updated and functional website.

First things first, let’s talk about simplicity. Keeping things clean and minimal is key to making a website that’s easy to navigate and visually pleasing. Too much clutter can be overwhelming and distract from your content.

Next up, think about colour schemes. You want to choose colours that complement each other and don’t clash. If you’re not sure where to start, there are plenty of online colour scheme generators that can help you out.

Another important aspect of effective web design is ensuring your website is mobile-friendly. More and more people are accessing the web on their phones, so it’s crucial that your site looks great and functions properly on smaller screens.

Lastly, don’t forget about user experience. Your website should be easy to use and provide value to your visitors. Make sure your content is well-organized and easy to find, and consider adding interactive features to keep people engaged.

There you have it, folks! Some simple tips to take your web design to the next level. Give us a shout at 403-257-7047 when you’re ready to go. Happy designing!

It’s Mom’s Day!

Looking for a web company you can work with?

Here at Simply Effective we’ve been creating awesome websites since 2003, serving our local community and beyond with affordable prices and full-service design options.

We specialize in customizing WordPress Content Management Systems and also offer social media management and multimedia production. Our clients are a diverse bunch, ranging from small start-ups to medium-sized businesses of all types.

Thanks to the magic of the internet, we can work with clients from all over the world, as long as you have an internet connection and an email address. Our mission is to create professional-looking websites and media that meets your development, design, and marketing goals, no matter what your budget is.

We’re all about collaboration and we’ll work with you to make sure we understand your unique business and customer needs while welcoming your input throughout the development and design process.

Whether you need a simple few-page site, a comprehensive multi-page site, social media set-up, or even someone to manage your platforms and write post content, we’ve got you covered! Our goal is to provide effective, functioning media that you’re proud to direct your clients to.

And don’t worry, you don’t need an unlimited budget to work with us. We’ve got service packages to fit every need.

Give us a call at 403-257-7047 to get started on your next project today!

Building strong bonds with your clients

“Customers who feel valued and appreciated are more likely to refer your business…”

Here at Simply Effective we really do care about you & your online presence & it’s evident in the exceptional service we provide our clients. Satisfied customers who continue to use our services are the cornerstone of our business.

This article outlines a variety of ways that you can build strong bonds with your clients so that ongoing relationships continue for years to come.

Be Interested in Serving the Client, Not Just Making a Sale
Be Responsive
Offer Monthly Promotions or Special Offers to Engage With Clients
Make It Easy for Clients to Refer Your Business
Provide Clear, Easy-to-understand Information
Use Social Media Effectively
Create a Responsive Business Website That is Easy to Navigate and Looks Great on any Device
Create the Content on Multiple Channels Where People Can Connect With You and Your Business
By Showing Genuine Interest in Helping Clients Solve Problems, You Can Build Connections That Last With Them

Click here for more detail about each of the points above https://bit.ly/3U6CmlG

Using a business logo to give your business an identity

As a business owner, you know how important it is to stand out from the competition. A great way to do this is by creating a unique and memorable logo for your company. A business logo is a visual representation of your brand and can be used on all of your marketing materials, from your website, social media profiles, business cards, and more. In this blog, we’ll cover the basics of creating a business logo that will help give your business an identity.

A business logo can include text, images, or a combination of both. It’s an essential part of your company’s identity and helps to build recognition and trust with your customers.

Having a strong brand identity is essential for any business. A well-designed logo helps to create a sense of professionalism and credibility. It also helps to differentiate your business from the competition and can make it easier for potential customers to remember your brand. A logo is a key component of your marketing strategy and can help to attract new customers and build brand loyalty.

There are several types of logos to choose from, including wordmarks, lettermarks, pictorial marks, abstract marks, and combination marks. Each type of logo has its own unique advantages and disadvantages. A wordmark logo, for example, is ideal if you have a short and memorable business name, while a pictorial mark is ideal if you have a visual element that represents your brand.

When creating a business logo, it’s essential to consider your target audience, brand personality, and the message you want to convey. Your logo should be simple, memorable, and easy to recognize. It should also be scalable, so it can be used on a variety of marketing materials.

A well-designed logo is an essential part of your company’s identity. It helps to build recognition and trust with your customers, and can be used on all of your marketing materials. By following the above guidelines, and creating a logo that is simple, memorable, and representative of your brand, you’ll be on your way to giving your business the identity it deserves.

Time for a new website? A fresh look? Monthly maintenance service?

We can help! At Simply Effective Web Design we specialize in WordPress installation/customization. We cater to businesses of all types offering full-service website consultation & design, customized mobile phone apps, explainer videos, monthly website clean-up/maintenance packages, WordPress assistance and much more.

Feel free to contact us at 403-257-7047. We’d be delighted to work with you.

Wishing you a beautiful holiday weekend

Consider re-optimizing, updating & reformatting old website content

As a website owner, it can be frustrating to see your old content underperforming. You might be tempted to delete those page content and posts and start over, but doing so can harm your website’s SEO and result in lost organic links. Fortunately, there’s a better way to improve your content’s performance without starting from scratch.

Instead of deleting your old content, consider re-optimizing, updating, and reformatting it to make it more appealing to users and search engines. Here are some tips on how to refresh your old content:

Replace old keywords: Research new, relevant keywords related to your content and replace the old ones. This can help your post show up in search results for new and relevant search queries.
Check for outdated information: Make sure the information in your old post is still accurate and up-to-date. Remove any outdated information and replace it with new information.
Add more information: Add new sections or update existing ones with more information to make your post more comprehensive and valuable to readers.
Check for readability: Make sure your post is easy to read and understand. Use short paragraphs, subheadings, and bullet points to break up long blocks of text.
Link older blogs to newer content: Include internal links to newer content on your website. This can help improve your website’s internal linking structure and improve SEO.

Refreshing old content is a great way to improve your website’s SEO and user experience without starting from scratch. At Simply Effective Web Design, we specialize in WordPress installation/customization and can help you optimize your website’s content, and set up your social media pages and/or write and post your social messages, to improve its performance.

Questions?

Contact us at 403-257-7047 today to learn more.

Choosing a Colour for your Website

What colours & design features appeal to your instincts or desires?!

Your website should be a reflection of your business’s unique personality to attract the right customers to your business and to make your company easier to remember. If you have an idea or concept for your website and need help pulling it all together, feel free to contact us. We’d be delighted to work with you to bring your vision alive. Give us a shout at 403-257-7047.

Check out this cool infographic to learn more about why website colours are important https://bit.ly/3ry515S

SIMPLY EFFECTIVE WEB DESIGN